“90% of export losses do not come from the product itself, but from unexpected issues during transportation.”
It may sound exaggerated, but this is a real situation that has happened before.
One of our clients in the food industry exported a shipment to the EU. Everything met the required standards: product quality, packaging, and inspection. There was only one small detail that was overlooked: the label.
After around 45 days of sea freight, when the container was opened, part of the labels had begun to show issues:
It was not a major failure at first glance.
But it was enough to make the buyer question the consistency and quality control of the product.
And in export business, sometimes just one question mark can lead to costs that are far from small.
“90% of export losses do not come from the product itself, but from unexpected issues during transportation.”
It may sound exaggerated, but this is a real situation that has happened before.
One of our clients in the food industry exported a shipment to the EU. Everything met the required standards: product quality, packaging, and inspection. There was only one small detail that was overlooked: the label.
After around 45 days of sea freight, when the container was opened, part of the labels had begun to show issues:
It was not a major failure at first glance.
But it was enough to make the buyer question the consistency and quality control of the product.
And in export business, sometimes just one question mark can lead to costs that are far from small.
Where was the mistake?
It was not in the design file.
It was not in the printer.
It came from a very familiar decision:
“Choose the lowest-cost label material.”
For domestic use, that might be acceptable.
But for export goods — especially shipments transported by sea — labels must withstand:
Standard paper labels, or adhesives that are not fit for purpose, are simply not designed for that kind of lifecycle.
What many people overlook
In industrial label printing,
the cheapest option is almost always the riskiest one — if it is chosen without considering the actual use context.
There are two critical technical factors that are often underestimated:
These two factors cannot be chosen based on price alone.
They must be selected based on:
One thing that surprises many customers is this:
We often do not send a quotation immediately.
Instead, our technical team starts by asking:
The goal is not to make things complicated.
It is to ensure that:
A 200-VND label does not become a risk factor for a shipment worth billions.
A simple question to help you evaluate your current labels
Can the label material you are currently using withstand high humidity throughout the entire transportation journey?
If you are not sure, that is not a mistake —
because this is something very few printing suppliers proactively advise on.
At MMLabels, we have developed a material testing process that simulates real export conditions.
You are welcome to send us a message, and we will help you conduct a quick check on your current sample — with no obligation at all.
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