“90% of export losses do not come from the product itself, but from unexpected issues during transportation.”
It may sound exaggerated, but this is a real situation that has happened before.
One of our clients in the food industry exported a shipment to the EU. Everything met the required standards: product quality, packaging, and inspection. There was only one small detail that was overlooked: the label.
After around 45 days of sea freight, when the container was opened, part of the labels had begun to show issues:
- Edges peeling off
- Slight color fading
- Some labels could no longer be scanned properly
It was not a major failure at first glance.
But it was enough to make the buyer question the consistency and quality control of the product.
And in export business, sometimes just one question mark can lead to costs that are far from small.